The health of your hair is
everything.

That’s why KEEO was invented.
Protects with every glide.

No clamping or flattening.

Style without compromising results.

Because great looking hair starts with care.

The secret to
healthier hair

Contoured Plates are
designed with a Protective Air
Gap
to lightly touch your
tresses with less tension and
heat transfer, causing less
damage. Zero clamping,
pulling or sizzling

Play Video

The Difference
is Genius

Unlike traditional straighteners that flatten and fry your hair between two hot plates, KEEO’s Contoured Plates glide through, gently smoothing and shaping the cuticle into glossy, healthy hair that moves.

What makes KEEO Genius
healthier heat?

Smooth without the sizzle

Optimal 190° for long-lasting hold without forcing excess heat into hair

50% Less tension

Hair glides through plates, smoothing and shaping without pulling and clamping

Flawless not flat

Smooths and shapes the cuticle without flattening the natural 3D structure

Healthy Heat Styling
in Action

KEEO Genius is ready to straighten, curl and wave your way into glossy, silky, healthier hair without compromising results

Play Video

Meet Alfredo,
Mark and Jan

Hair aficionados and inventors of some of the world's most loved heat tools. From the Curl Secret to KEEO, the trio are on a mission to make the world's kindest heat tools- protecting hair health without compromising style

Stories

Perimenopausal hair thinning

What to knowREAD MORE

Guide to festival haircare

Get festival hair readyREAD MORE

A beauty editor’s
guide to scalp care

Healthy hair starts with a healthy scalpREAD MORE

Protecting your hair
from sun damage

Yes, your hair does need sun protectionREAD MORE

A beauty editor's
guide to wedding hair

Guide to prepping your hair for an upcoming weddingREAD MORE

How to care
for your hair on holiday

A beauty-editor-approved checklistREAD MORE

RECOMMENDED BY