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Discover your perfect Heat & Tension match

Take our 2-minute Hair Health Quiz — created with trichologist Kate Holden — to discover the best tension and heat settings for your hair type, condition, and styling goals.

 Andrea L  | KEEO Genius User

Gentle on my coarse, damaged hair - that’s what instantly stood out. After years of using GHD, this is the first straightener that doesn’t pull or snag. My hair feels smoother, healthier, and even my air monitor shows fewer particles when I use it. I won’t be going back.

Tracey J | KEEO Genius User

Since switching to KEEO, my hair has become noticeably healthier, softer, and more resilient. I used to dread styling because my hair was fragile and easily damaged, but the Genius is so gentle - no dryness, no breakage, just smooth, glossy results that last. It’s completely changed the way I style and care for my hair.

Sabreena B | KEEO Genius User

The only tools my hair actually listens to. Zero tension, effortless styling, and frizz-free all day - even after hours out. I’ve never had results like this before.

Tried And Tested By You

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What makes KEEO Genius
healthier heat?

Smooth without the sizzle

Long-lasting hold without forcing excess heat into hair

Up to 70% Less tension

Hair glides through plates, smoothing and shaping without pulling and clamping

Flawless not flat

Smooths and shapes the cuticle without flattening the natural 3D structure

KEEO Smart Glide Straightener featured against a red background with ELLE’s “Best for Straightening” award badge, highlighting premium design and recognition.KEEO Smart Glide Straightener displayed upright against a red background, featuring ELLE’s “Best for Straightening” award badge.

The secret to
healthier hair

Contoured Plates are
designed with a Protective Air
Gap
to lightly touch your
tresses with less tension and
heat transfer, causing less
damage. Zero clamping,
pulling or sizzling

Shop Now, Pay Later with KLARNA

Collage showing the transformation of hair using the KEEO Smart Glide Straightener: from frizzy to sleek, with close-ups of the device’s contoured plates and smooth straightening results.

Healthy Heat Styling
in Action

KEEO Genius is ready to straighten, curl and wave your way into glossy, silky, healthier hair without compromising results

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Meet Alfredo,
Mark and Jan

Hair aficionados and inventors of some of the world's most loved heat tools. From the Curl Secret to KEEO, the trio are on a mission to make the world's kindest heat tools- protecting hair health without compromising style

Stories

The Best Travel Hair Straightener

Maintaining healthy hair during your travelsREAD MORE

How To Straighten Your Hair On The Go!

Ultimate guideREAD MORE

Perimenopausal hair thinning

What to knowREAD MORE

5 Steps for a
Healthy Scalp

Healthy hair starts with a healthy scalpREAD MORE

Protecting your hair
from sun damage

Yes, your hair does need sun protectionREAD MORE

A beauty editor's
guide to wedding hair

Guide to prepping your hair for an upcoming weddingREAD MORE

How to care
for your hair on holiday

A beauty-editor-approved checklistREAD MORE