Kind without compromise

Enter KEEO - kinder to hair than any other heat styler without comprising results.

Smooth without the sizzle: 190 ℃ to smooth and style, not frazzle.

Contoured plates. Protective air gap: The secret to glossy, healthier hair that moves.

Every glide is a promise: Long-lasting hold with minimal hair health impact.

All Eyes on KEEO

The world’s kindest straightener is ready to straighten, curl and wave your way into glossy, silky, healthier hair without comprising results

Meet the Inventors

Meet Alfredo, Mark and Jan- creators, inventors and hair aficionados, Quietly revolutionising heat styling behind-the-scenes for over 17 years, the trio embarked on a journey to solve the age old problem facing all heat stylers- how to better care for and protect the health of your hair while using heat?

"It has taken years of testing and hundreds of prototypes to create the 'Goldilocks' of hair straighteners... KEEO's contoured plates allow JUST enough heat, JUST enough tension, JUST enough compression - to create beautifully smoothed hair without the excess heat and force used with traditional flat-plate styling."

Alfredo De Benedictis
Award-Winning Hairdresser, Serial Hair Tool Inventor & Co-Founder of KEEO.

Glossy Glide

With 50% less tension, hair glides through KEEO’s contoured plates with minimal contact, protecting the 3D structure of your hair fibre and the keratin bonds that give your hair its strength and elasticity.

Unlike flat-plates, KEEO won’t flatten and drag your hair or force heat deep into the core no matter how much you death grip it.

Hair glides like silk, making it oh so easy to style and much healthier for your hair.

"These new straighteners are giving my GHDs a run for their money"

"For anyone that wants sleeker lengths with bounce and movement, this is a brilliant investment."

"I love KEEO's Genius Smart-Glide Straightener as it gives a flawless but not flat finish"