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Discover your perfect Heat & Tension match

Take our 2-minute Hair Health Quiz — created with trichologist Kate Holden — to discover the best tension and heat settings for your hair type, condition, and styling goals.

Discover your match
KEEO Smart Glide Straightener featured against a red background with ELLE’s “Best for Straightening” award badge, highlighting premium design and recognition.KEEO Smart Glide Straightener displayed upright against a red background, featuring ELLE’s “Best for Straightening” award badge.

The secret to
healthier hair

Contoured Plates are
designed with a Protective Air
Gap to lightly touch your
tresses with less tension and
heat transfer, causing less
damage. Zero clamping,
pulling or sizzling

What makes KEEO Genius
healthier heat?

Smooth without the sizzle

Optimal 190° for long-lasting hold without forcing excess heat into hair

50% Less tension

Hair glides through plates, smoothing and shaping without pulling and clamping

Flawless not flat

Smooths and shapes the cuticle without flattening the natural 3D structure

Shop Now, Pay Later with KLARNA

Collage showing the transformation of hair using the KEEO Smart Glide Straightener: from frizzy to sleek, with close-ups of the device’s contoured plates and smooth straightening results.

Healthy Heat Styling
in Action

KEEO Genius is ready to straighten, curl and wave your way into glossy, silky, healthier hair without compromising results
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Meet Alfredo,
Mark and Jan

Hair aficionados and inventors of some of the world's most loved heat tools. From the Curl Secret to KEEO, the trio are on a mission to make the world's kindest heat tools- protecting hair health without compromising style

MEET THE MAKERS

Stories

The Best Travel Hair Straightener

Maintaining healthy hair during your travelsREAD MORE

How To Straighten Your Hair On The Go!

Ultimate guideREAD MORE

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What to knowREAD MORE

5 Steps for a
Healthy Scalp

Healthy hair starts with a healthy scalpREAD MORE

Protecting your hair
from sun damage

Yes, your hair does need sun protectionREAD MORE

A beauty editor's
guide to wedding hair

Guide to prepping your hair for an upcoming weddingREAD MORE

How to care
for your hair on holiday

A beauty-editor-approved checklistREAD MORE