Cushioned plates for smooth styling with up to 70% less mechanical tension.
MOVEMENT
not force
healthier
looking
HAIR
with
every
GLIDE.
Engineered to
Glide.
Engineered to
Glide.
No flat plates. No unnecessary tension.
No one-size-fits-all styling.
Just movement, not force.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Tension Control
Tension Control
Tension control personalises every glide to your hair type, helping reduce unnecessary pulling & mechanical stress.
Intelligent Heat
Intelligent Heat
Choose from three heat settings for your hair type, while contoured floating plates provide kinder heat transfer with every glide
Auto Hibernation
Auto Hibernation
Designed to switch off automatically after inactivity, bringing peace of mind to every styling routine.
360° Swivel Cord
360° Swivel Cord
Designed to move naturally with every styling angle, helping you style comfortably with complete freedom of movement.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Tension Control
Tension Control
Tension control personalises every glide to your hair type, helping reduce unnecessary pulling & mechanical stress.
Intelligent Heat
Intelligent Heat
Choose from three heat settings for your hair type, while contoured floating plates provide kinder heat transfer with every glide
360° Swivel Cord
360° Swivel Cord
Designed to move naturally with every styling angle, helping you style comfortably with complete freedom of movement.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Tension Control
Tension Control
Tension control personalises every glide to your hair type, helping reduce unnecessary pulling & mechanical stress.
Intelligent Heat
Intelligent Heat
Choose from three heat settings for your hair type, while contoured floating plates provide kinder heat transfer with every glide
Auto Hibernation
Auto Hibernation
Designed to switch off automatically after inactivity, bringing peace of mind to every styling routine.
360° Swivel Cord
360° Swivel Cord
Designed to move naturally with every styling angle, helping you style comfortably with complete freedom of movement.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Tension Control
Tension Control
Tension control personalises every glide to your hair type, helping reduce unnecessary pulling & mechanical stress.
Intelligent Heat
Intelligent Heat
Choose from three heat settings for your hair type, while contoured floating plates provide kinder heat transfer with every glide
360° Swivel Cord
360° Swivel Cord
Designed to move naturally with every styling angle, helping you style comfortably with complete freedom of movement.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Tension Control
Tension Control
Tension control personalises every glide to your hair type, helping reduce unnecessary pulling & mechanical stress.
Intelligent Heat
Intelligent Heat
Choose from three heat settings for your hair type, while contoured floating plates provide kinder heat transfer with every glide
Auto Hibernation
Auto Hibernation
Designed to switch off automatically after inactivity, bringing peace of mind to every styling routine.
360° Swivel Cord
360° Swivel Cord
Designed to move naturally with every styling angle, helping you style comfortably with complete freedom of movement.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Tension Control
Tension Control
Tension control personalises every glide to your hair type, helping reduce unnecessary pulling & mechanical stress.
Intelligent Heat
Intelligent Heat
Choose from three heat settings for your hair type, while contoured floating plates provide kinder heat transfer with every glide
360° Swivel Cord
360° Swivel Cord
Designed to move naturally with every styling angle, helping you style comfortably with complete freedom of movement.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Healthier-Looking Hair with every glide
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KEEO Genius Pro +
Engineered aroundmovement, not force.
Revolutionary patented contoured plates work with your hair, not against it, helping create healthier-looking hair with every glide.
- Patented Contoured Plates
- Intelligent Heat & Tension
- Up to 70% Less Mechanical Tension
- Trichologist Approved
30-day cash back guarantee
2 year warranty
2 year warranty
The Perfect Glide. Proven
Real routines. Real results. Discover why hundreds have made the switch to KEEO.
0%
Increased
Healthier Looking Hair
After 3 months of use, 92% felt the condition of their hair had improved.
0%
Preferred
The Preferred Choice
After 3 months of use, 89% preferred KEEO over their current styling tool.
0%
Agreed
The Perfect Glide
After 3 months of use, 85% agreed KEEO glided effortlessly through their hair.
What makes KEEO Special
Find your perfect
heat & tension match.
Personalised recommendations for your hair, developed with Trichologist Kate Holden.
WHY KEEO IS SPECIAL
Hair Health, Reclaimed
KEEO Genius Pro+ is the only styling tool on the planet with both heat and tension control. Its patented contoured plates with a protective air gap reduce tension by up to 70%, allowing hair to glide smoothly without tugging, pulling, or crushing the cuticle. This results in less breakage, frizz, and thinning, while maintaining your hair’s natural strength and shine. Gentle on every hair type, especially fine or fragile strands. 92% felt the condition of their hair has improved after using KEEO* *In a consumer perception trial on 100 people.
- Custom Heat & Tension – Full control with optimal styling temperatures and adjustable tension settings.
- Contoured Plates – Glide smoothly through hair, working with your hair's natural shape, not against it.
- Ideal for All Hair Types – Perfect for fine, thick, curly, and damaged hair.
“Heat isn’t the only villain in hair damage - mechanical stress, like pulling and over-clamping, is just as harmful. The Genius Pro+ was designed not just to style hair, but to protect it.”
— Kate Holden, Trichologist
30-Day risk-free trial
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30-Day risk-free trial
Add your answer content here.
30-Day risk-free trial
Add your answer content here.
KEEO Genius FAQ
Yes, KEEO Genius Pro+ is the world's kindest hair straightener, so it is gentle even on the finest and most delicate hair. And because it reduces tension and compression by 70%, it won’t flatten the life out of your hair, leaving it feeling fuller while beautifully smooth.
Yes, KEEO Genius Pro+ is brilliant on all hair types. Ensure you brush the hair before styling, style in smaller sections, and pass the styler slowly over each section. Due to 70% less tension, you may find the styler naturally wants to pass very quickly, so slowing down your speed will allow the plates to do their work. You'll get beautifully smooth hair.
Yes, the KEEO Genius Pro+ is designed to work effectively on various hair types, including frizzy hair. Its contoured plates and air gap design help reduce tension and minimize frizz, leaving your hair smoother and healthier.
Yes. In addition to straightening, KEEO Genius Pro+ is great for waves and curls. In fact, the plates and less tension make curling easy, bouncy and long-lasting.
The KEEO Pro gives you the choice of three heat settings: 190°C, 200°C, and 210°C, so you can tailor styling to your individual hair needs.
In both tools, our unique contoured plates and protective air gap ensure heat isn’t forced into the hair, unlike flat-plate styling, leaving strands cooler to the touch even compared to stylers working at lower temperatures.
Titanium is an ideal coating for our patented contoured plates and air gap technology, as it is super hard-wearing (meaning they stay perfectly formed) and gives the most even heat distribution across the plate surface.
The unique patented contoured plates have a clever 'S curved' profile and a protective air gap between them. This gives just enough tension to beautifully smooth the hair without compressing it, reducing the pull/tension by 70% compared to conventional straighteners. It also reduces direct heat contact, meaning you'll notice hair is cooler-to-the-touch immediately after styling.
KEEO Genius Pro+ delivers beautiful, smooth, healthy-looking hair results; the effortless glide can mean you pass rapidly through the hair. One pass is usually enough, but try slowing down your speed until you get the desired finish you are after.
Yes, KEEO Genius Pro+ is dual voltage 230V 110V. Currently we only stock with a UK plug, so country-specific power adaptors are required outside of the UK.
At the moment, KEEO ships to select locations internationally, please check at shipping, currently we only have a UK plug so an adaptor would be required.
Yes, KEEO offers a 30-day risk-free trial, allowing you to return the straighteners within 30 days for a full refund.
Please contact customer service at support@keeohair.com to discuss the issue you are having and arrange a collection if required.
Some of the reviews shown are from related products the merchant grouped with this one.
C
team. Honestly, I can’t believe the difference the straighteners have made to my hair! I took them on holiday with me and they were amazing for styling without drying out or frazzling my already sun-kissed, dry hair. They really have transformed the condition and look of my hair. They are so smoothing and just amazing !!!
A
Fantastic product - these are the first straighteners I have used (in 20 years) that don't flatten the hair but still straighten it. They are very effective as I rarely have to go over a section more than once and my hair doesn't get caught in the plates or in the plastic casing. Would thoroughly recommend and will be buying a pair for my cousin.
S
Honestly, this is the best hair tool I’ve ever used. It delivers exactly what it promises with effortless styling and zero tension. It barely even feels like I’m straightening my hair, yet the results are flawless. Keeo have definitely solved it on this one.
I put it to the test by styling my hair in the morning and heading out for a few hours. Even seven hours later, my hair looked exactly the same. Normally, frizz would creep back in as soon as I’d been outside, but with this straightener there wasn’t a single sign of it. My hair stayed smooth, shiny, and perfectly styled.
I love that the Genius model is set at 190°C. It’s the perfect “sweet spot” for low-heat styling when I want to be a little kinder to my hair. That said, the Pro is my personal favourite. With my thicker, more stubborn hair, having the option of higher heat makes all the difference when I want more defined, long-lasting styling.
What really sets this apart is how well it tackles frizz. My Remington straighteners and Revamp curler never quite managed it without the help of anti-frizz serums, and even then, the results wouldn’t last nearly as long. With the Pro+, I get sleek, salon-worthy results that last all day with no extra effort.
I put together a little before and after comparison, the first is my hair after a wash and blow-dry, the second is just after styling and the third is 7 hours later.
I would 100% recommend this to anyone who wants smooth, frizz-free, long-lasting results without the extra effort.
D
Ordered the products with a bit of skepticism, as my hair is mega damaged from bleaching and the steam pod I’ve used for many years. Have curly thick hair, pretty coarse. Every time, regardless what professional products I was using for my hair, was able to see broken bits of hair all around me. Not this time, not with this hair straightener. Don’t know if long term does affect, but after using it twice seems like it does the job pretty well.
K
In love with the KEEO hair straighteners!! I never usually straighten my hair due to the heat damage and look but I was so impressed with how they glided through my hair without pulling, my hair has never felt so soft after using heat and left my hair with volume! My mum also tested them out who is an avid ghd user and she also loved them!
C
Discovering the Keep Multi-Function Hair Styler has been an absolute game-changer in my hair care routine. This single-setting wonder effortlessly transitions between straightening and curling, providing salon-quality results without any fuss. Featuring ceramic plates with rounded edges, this styler ensures a smooth and snag-free experience whether you're straightening or curling your hair.
What makes this hair styler truly stand out is its simplicity and versatility. With a single, perfectly calibrated setting, it takes the guesswork out of styling. The ceramic plates heat up quickly and evenly, providing consistent results every time. I appreciate the effortless glide through my hair, leaving it sleek, frizz-free, and salon-perfect.
In conclusion, if you're in search of a versatile, no-fuss styling tool that effortlessly transforms your hair from straight to curly, the Keeo Multi-Function Hair Styler is the perfect choice. It's a stylish and reliable companion that simplifies your styling routine, leaving you with gorgeous, salon-worthy hair every time. Highly recommended!
G
The MOST IMPORTANT thing is that with these straightners you wont be able to put a lot of pressure on the hair as it has a gap in the middle,that means over time using it you wont get as much damage as with regular straightners.Also the finish look is not as flat/dry looking,more natural,very suitable for fine hair like mine.Iam very happy with this purchase.
A
Select all that apply.: Healthier Hair, Less Pull, Easy Styling
The Keeo straighteners have transformed my hair. It is no longer frizzy and broken. It is easy to maintain smooth hair for the first time in years. So glad to have found it.
C
Such a lightweight item, really easy to use, so far do good!
J
Best hair tongs I have ever purchased so much so I have purchased another pair the more expensive ones for future use I have fine blonde hair not so thin I can wash my hair leave it to dry then when I want to style it I just use the hair straightener I have a bob styles it beautifully definitely 100 percent recommend
A
Ordered one day it arrived the very next day I have just used it for the first time. What can I say. So fast to style my hair just wonderful. Would recommend it to everyone.
S
After trying the Keeo standard straighteners I was a bit dubious, but since swapping them for the Pro+ I have been so happy. It takes getting used to if youve been using normal straighteners. The positives are you don't get that sizzle and the intense ironed hair look. But my hair looks and feels better it has more volume whilst looking smooth and shiny. I have very long hair prone to frizz and these straighteners are adaptable with heat and tension so you can find the best setting for your hair so that it looks good but without frying it as with other straighteners.
K
Heated up very fast and very light to use. Felt safer than my old straighteners and hair much sleeker than before straightening!
L
I wasn’t sure if Keeo genius pro straighteners would work on my very thick dry and fizzy shoulder length hair but I am delighted to say that they definitely live up to the hype.
The genius pro is so light and easy to use and it’s great to be able to adjust both temperature and tension, and they are so much better than my previous (more expensive) straighteners. It’s also great to have 30 days to try them out, with a return guarantee although given the results I am 99% sure I won’t be returning them.
H
Loving my new Keeo Straighteners. Great to have heat and tension control and really easy to use on my fine hair. Very smooth and easy gliding on the hair.
I
I am totally in love with my KEEO Genius Pro +. It lives up to its name 100%. Pure genius. I’ve struggled with many purchases of straightening irons over the years. My KEEO purchase is by far the best. Thank you for this genius invention. It’s so kind to my hair. Best Wishes. Iona xxx
A
I bought these for my wife Jacqui and she loved them from first use. She says they glide so smoothly and work really well.
R
I didn’t realise how much my old straighteners were snagging my hair until I tried these! It’s only my first day with them and the technique is different to what I am used to, no clamping needed, they glide through my hair, and as it is high lift tinted I am grateful that the lower temperature does the job just as well. Thank you! ♥️
A
i absolutely love the straighteners best on the market.
S
Really pleased with my purchase love using them and would recommend to my friends
P
Great product defo better with heat control soo much better for care for hair would highly recommend
A
I love these straighteners. They glide through my hair leaving it smooth, straight and glossy. My hair never feels too hot or frazzled. Thank you!
S
Really smooth straighteners and no frizz when I use it. I have tried a few different straighteners in the past and love the keeo!
K
Fantastic, infinitely better than GOD'S. Really pleased , easy to use and kind to fine hair.
K
i love these straighteners,they are so kind to my hair,no more frizzy ends,they just glide through,Many Thanks Keeo
