Cushioned plates for smooth styling with up to 70% less mechanical tension.
Trichologist-approved | Developed with expert Kate Holden.
Trichologist-approved | Developed with expert Kate Holden.
Trichologist-approved | Developed with expert Kate Holden.
Trichologist-approved | Developed with expert Kate Holden.
Trichologist-approved | Developed with expert Kate Holden.
Trichologist-approved | Developed with expert Kate Holden.
Trichologist-approved | Developed with expert Kate Holden.
Trichologist-approved | Developed with expert Kate Holden.
Trichologist-approved | Developed with expert Kate Holden.
Trichologist-approved | Developed with expert Kate Holden.
Find Your Perfect
Heat & Tension Match
Discover the ideal heat and tension settings for your hair in just 2 minutes.
Created with leading UK Trichologist Kate Holden.
Includes your Hair Health Guide, built with a top UK Trichologist
- 01/ 07 — Personalise ──
- 02/ 07 — Hair Type ──
- 03/ 07 — Hair Thickness ──
- 04/ 07 — Hair Treatment ──
- 05/ 07 — Hair Condition ──
- 06/ 07 — Styling & Extensions ──
- 07/ 07 — Results ──
Let's personalise your tension + heat match
We ask so we can tailor your results - and send your expert Hair Health Guide.
The Perfect Glide Tip 01- Heat isn't the only villain. Tension silently causes breakage, frizz, and thinning - and most tools are full of tension!
The Perfect Glide Tip 01-
Heat isn't the only villain.
Tension silently causes breakage, frizz,
and thinning - most tools are full of tension!
Select your natural hair type.
Tell us how your hair looks naturally — no straighteners, no curlers, just the real you.
The Perfect Glide Tip 02- Your natural hair shape affects how much tension your strands can handle
The Perfect Glide Tip 02-
Your natural hair shape affects how much tension your strands can handle
How would you describe the thickness of your individual hair strands?
Not how much hair you have overall — just the size of each strand.
The Perfect Glide Tip 03- Thinner strands don't just burn faster - they snap faster too.
Tension can cause just as much damage as heat, especially on fine hair.
The Perfect Glide Tip 03-
Thinner strands don't just burn faster - they snap faster too.
Tension can cause just as much damage as heat, especially on fine hair.
Do you colour, bleach, or chemically treat your hair?
Choose the option that best reflects your routine.
The Perfect Glide Tip 04- Coloured or chemically treated hair is more vulnerable to breakage -
and most of that damage comes from tight tension, not just high heat.
The Perfect Glide Tip 04-
Coloured or chemically treated hair is more vulnerable to breakage -
and most of that damage comes from tight tension, not just high heat.
How would you describe your hair's current condition?
The Perfect Glide Tip 05- If your hair feels fragile or prone to breakage, it's not just a heat issue.
Excessive tension weakens strands from the inside out.
The Perfect Glide Tip 05-
If your hair feels fragile or prone to breakage, it's not just a heat issue.
Excessive tension weakens strands from the inside out.
What's your top priority when styling?
Choose the result you most often aim for when styling.
Do you use hair extensions or clip-ins?
The Perfect Glide Tip 06-If your hair feels fragile or prone to breakage, it's not just a heat issue.
Excessive tension weakens strands from the inside out.
The Perfect Glide Tip 06-
If your hair feels fragile or prone to breakage, it's not just a heat issue.
Excessive tension weakens strands from the inside out.
You're seconds away from your personalised tension + heat match.
Includes your Hair Health Guide, built with a top UK Trichologist
Hold tight… we're calculating your custom heat + tension match
Pre-order Offer (first 500 only):
- £40 off your Genius Pro+
- FREE heat mat (worth £20)
- Partner perks worth over £50
- Automatic entry to win a celeb-style hair makeover at Michael Van Clarke's salon – 3 winners, over £1,250 in prizes
Your Hair Health Guide
Click to downloadEnjoy your hair health guide
Built with a leading Trichologist, your guide is packed with expert tips, do's & don'ts, and pro product insights for safer, smarter styling.
You've just discovered the safest, smartest settings for your hair - now put them to work with KEEO Genius Pro+, the only tool that lets you personalise both heat and tension for truly healthier styling.
Healthier-Looking Hair with every glide
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KEEO Genius Pro +
Engineered aroundmovement, not force.
Revolutionary patented contoured plates work with your hair, not against it, helping create healthier-looking hair with every glide.
- Patented Contoured Plates
- Intelligent Heat & Tension
- Up to 70% Less Mechanical Tension
- Trichologist Approved
30-day cash back guarantee
2 year warranty
2 year warranty
The Perfect Glide. Proven
Real routines. Real results. Discover why hundreds have made the switch to KEEO.
0%
Increased
Healthier Looking Hair
After 3 months of use, 92% felt the condition of their hair had improved.
0%
Preferred
The Preferred Choice
After 3 months of use, 89% preferred KEEO over their current styling tool.
0%
Agreed
The Perfect Glide
After 3 months of use, 85% agreed KEEO glided effortlessly through their hair.
What makes KEEO Special
Find your perfect
heat & tension match.
Personalised recommendations for your hair, developed with Trichologist Kate Holden.
WHY KEEO IS SPECIAL
Hair Health, Reclaimed
KEEO Genius Pro+ is the only styling tool on the planet with both heat and tension control. Its patented contoured plates with a protective air gap reduce tension by up to 70%, allowing hair to glide smoothly without tugging, pulling, or crushing the cuticle. This results in less breakage, frizz, and thinning, while maintaining your hair’s natural strength and shine. Gentle on every hair type, especially fine or fragile strands. 92% felt the condition of their hair has improved after using KEEO* *In a consumer perception trial on 100 people.
- Custom Heat & Tension – Full control with optimal styling temperatures and adjustable tension settings.
- Contoured Plates – Glide smoothly through hair, working with your hair's natural shape, not against it.
- Ideal for All Hair Types – Perfect for fine, thick, curly, and damaged hair.
“Heat isn’t the only villain in hair damage - mechanical stress, like pulling and over-clamping, is just as harmful. The Genius Pro+ was designed not just to style hair, but to protect it.”
— Kate Holden, Trichologist
30-Day risk-free trial
30 Day Risk-Free Trial
Discover the KEEO Genius difference with total peace of mind. You can try your purchase at home for 30 days, and if it doesn’t fully meet your expectations, you are entitled to a full refund. Here’s how to proceed:
Start a Return
Process your return request easily through our returns portal. Simply enter your order number and email, and follow the straightforward steps to initiate your return.
Ship It Back
Once your return is initiated, we will provide you with instructions on how and where to send your package. Please ensure that items are returned in good condition within 30 days of receipt.
Refund Process
After we receive and inspect your returned product, we will notify you. Your refund will be processed to your original payment method within 10 business days.
Alfredo’s Notes
Alfredo’s Notes
For best results, always use nice neat sections working your way from the bottom to the top of your head towards the parting and crown.
For more body when straightening, move KEEO Genius in a soft arc from the roots towards the ends.
Turn or flick? To turn the ends under, rotate the straightener towards your head as you approach the ends. For an outward curl, rotate the straightener away from your head.
For soft curls, section an inch of hair, place it in the straightener, turn it 90°, and slowly glide to the ends.
Waves & texture on the agenda? Do the same as curls, but turn KEEO Genius 90° in the opposite direction halfway down the hair. Gently break up the hair either using your fingers or with a wide-tooth comb.
Need personalised styling guidance? Discover how to use KEEO for fine, wavy, or curly hair.
Technical Specs
- Temperature: 190°C, 200°C, 210°C adjustable
- Sleep Mode: 35 minutes of inactivity for automatic shut-off
- Cord Length: 2.7 meters, with 360º swivel for ease of use
- Voltage: 100-240V~, 50-60Hz (dual voltage for global use with adapter)
- Power: 45W
- Warranty: 24 months for consumer use, 12 months for professional use
Note: Ships with a UK plug but can be used globally with an adapter.
Download a PDF copy of the instruction manual here
Shipping & Returns
Shipping
KEEO ships from Bristol, UK with DPD. Deliveries to the UK should arrive within 2 working days. For more information, click here. KEEO products ship with a UK plug, that is dual voltage, so your product can be used globally with an adaptor.
At this time, we do not currently support APO/FPO/DPO and PO Box address shipping. Stay tuned for when these additional delivery services are available.
Returns
If you receive products from KEEOhair.com that do not meet your expectations, please return your item in the same condition that you received it, unused, or gently used, and in its original packaging within 30 days of purchase for a full refund. Kindly note that, shipping fees are not refunded if the order is returned unless there is a defect with the product covered by warranty. For more information, click here.
Warranty
The KEEO Genius includes a 2-year warranty, commencing from the date of purchase. The warranty is issued against mechanical and electrical defects.
Questions about KEEO Genius Pro+
Yes, KEEO Genius Pro+ is the world's kindest hair straightener, so it is gentle even on the finest and most delicate hair. And because it reduces tension and compression by 70%, it won’t flatten the life out of your hair, leaving it feeling fuller while beautifully smooth.
Yes, KEEO Genius Pro+ is brilliant on all hair types. Ensure you brush the hair before styling, style in smaller sections, and pass the styler slowly over each section. Due to 70% less tension, you may find the styler naturally wants to pass very quickly, so slowing down your speed will allow the plates to do their work. You'll get beautifully smooth hair.
Yes, the KEEO Genius Pro+ is designed to work effectively on various hair types, including frizzy hair. Its contoured plates and air gap design help reduce tension and minimize frizz, leaving your hair smoother and healthier.
Yes. In addition to straightening, KEEO Genius Pro+ is great for waves and curls. In fact, the plates and less tension make curling easy, bouncy and long-lasting.
The KEEO Pro gives you the choice of three heat settings: 190°C, 200°C, and 210°C, so you can tailor styling to your individual hair needs.
In both tools, our unique contoured plates and protective air gap ensure heat isn’t forced into the hair, unlike flat-plate styling, leaving strands cooler to the touch even compared to stylers working at lower temperatures.
Titanium is an ideal coating for our patented contoured plates and air gap technology, as it is super hard-wearing (meaning they stay perfectly formed) and gives the most even heat distribution across the plate surface.
The unique patented contoured plates have a clever 'S curved' profile and a protective air gap between them. This gives just enough tension to beautifully smooth the hair without compressing it, reducing the pull/tension by 70% compared to conventional straighteners. It also reduces direct heat contact, meaning you'll notice hair is cooler-to-the-touch immediately after styling.
KEEO Genius Pro+ delivers beautiful, smooth, healthy-looking hair results; the effortless glide can mean you pass rapidly through the hair. One pass is usually enough, but try slowing down your speed until you get the desired finish you are after.
Yes, KEEO Genius Pro+ is dual voltage 230V 110V. Currently we only stock with a UK plug, so country-specific power adaptors are required outside of the UK.
At the moment, KEEO ships to select locations internationally, please check at shipping, currently we only have a UK plug so an adaptor would be required.
Yes, KEEO offers a 30-day risk-free trial, allowing you to return the straighteners within 30 days for a full refund.
Please contact customer service at support@keeohair.com to discuss the issue you are having and arrange a collection if required.
TRY BEFORE YOU BUY
Try 1 items
Home try-on
TRY BEFORE YOU BUY
1
Select
Use the button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 30 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest.
A $0 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our
Terms and Conditions
TRY BEFORE YOU BUY
1
Select
Use the button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 30 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest.
A $0 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our
Terms and Conditions
You're ready to select your exchange items