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Tension is the silent culprit behind styling damage — and KEEO is the first tool to let you control both tension and heat.
Take the 2 minutes Hair Health Quiz — Trichologist-guided and tailored to your hair type and condition.
Includes your Hair Health Guide, built with a top UK Trichologist
Heat isn't the only villain. Tension silently causes breakage, frizz, and thinning — and most tools are full of tension!
Tell us how your hair looks naturally — no straighteners, no curlers, just the real you.
Your natural hair shape affects how much tension your strands can handle
Not how much hair you have overall — just the size of each strand.
Thinner strands don't just burn faster — they snap faster too. Tension can cause just as much damage as heat, especially on fine hair.
Choose the option that best reflects your routine.
Coloured or chemically treated hair is more vulnerable to breakage — and most of that damage comes from tight tension, not just high heat.
If your hair feels fragile or prone to breakage, it's not just a heat issue. Excessive tension weakens strands from the inside out.
Choose the result you most often aim for when styling.
If your hair feels fragile or prone to breakage, it's not just a heat issue. Excessive tension weakens strands from the inside out.
Enter your details to unlock your results — plus get your very own Hair Health Guide, created with a leading Trichologist.
Includes your Hair Health Guide, built with a top UK Trichologist
Hold tight… we're calculating your custom heat + tension match
You've just discovered the safest, smartest settings for your hair — now put them to work with KEEO Genius Pro+, the only tool that lets you personalise both heat and tension for truly healthier styling.
Built with a leading Trichologist, your guide is packed with expert tips, do's & don'ts, and pro product insights for safer, smarter styling.
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Pre-order Offer (first 500 only):
Your Hair Health Guide
Click to download
Includes FREE Gifts worth £70.
The first tool to offer custom heat, custom tension, total control — with up to 70% less tension.
Because tension is the silent villain behind breakage, frizz, and hair fall.
Curls, straightens & waves with adjustable heat and tension for truly personalised styling. With contoured plates to cushion your hair with every glide.
Custom Heat
Custom tension
2-year warranty
Contoured plates
30 day Risk free trial
Free Gifts worth £70The first 500 Genius Pro+ customers will receive:
Custom Tension
Tension causes breakage, frizz, and hair fall — and most tools are full of it. KEEO Pro+ is the only tool with custom tension control. Up to 70% less tension. No clamping. Just healthier hair, one glide at a time.
Custom Heat
KEEO Pro+ gives you 3 smart heat settings. Smart-Glide™ plates run 10°C cooler to reduce stress. Contoured design means, even heat distribution, smoother styling with less damage.
Smart-Glide
Powered by patented smart glide plates which cushion the hair with every glide, for damage-free styling.
Hibernation Mode
Your tool automatically switches off after 35 minutes of inactivity. Less stress, more style.
360 Swivel Cord
The cord pivots to reach hard to reach areas of the hair, and eliminates tangle. Cord Length 2.7M for maximum versatility.
Yes, the KEEO Genius has been designed for maximum respect for the hair while giving easy, beautiful results. Its patented smart-glide reduces all the stresses needed to heat style your hair to a minimum. As the world's kindest hair straightener, it's gentle even on damaged hair. Using 50% less tension means you'll feel and even hear how gentle it is, with the hair gliding through from root to tip compared to the pull and 'crackle' you might experience with flat-plate styling. And hair is cooler to the touch after styling because KEEO Genius is set at an optimal heat and isn't forced into the hair in the same way as flat plates. It's still important to take care of damaged hair using the right shampoos and conditioners and avoiding over-processing with chemicals.
Yes, KEEO Genius is the world's kindest hair straightener, so it is gentle even on the finest and most delicate hair. And because it reduces tension and compression, it won’t flatten the life out of your hair, leaving it feeling fuller while beautifully smooth.
Yes, KEEO Genius is brilliant on all hair types. Ensure you brush the hair before styling, style in smaller sections, and pass the styler slowly over each section. Due to 50% less tension, you may find the styler naturally wants to pass very quickly, so slowing down your speed will allow the plates to do their work. You'll get beautifully smooth hair.
Yes, the KEEO Genius is designed to work effectively on various hair types, including frizzy hair. Its contoured plates and air gap design help reduce tension and minimize frizz, leaving your hair smoother and healthier.
Yes. In addition to straightening, KEEO Genius is great for waves and curls. In fact, the plates and less tension make curling easy, bouncy and long-lasting.
KEEO Genius is set to 190C, which we believe is the optimum temperature to style dry hair. It is cool enough to be gentle on all hair types, whilst being warm enough to create lasting style. Our air gap also ensures the heat isn't forced into the hair, unlike flat-plate styling, meaning the hair is left cooler-to-the-touch versus other stylers working at 180°.
Titanium is an ideal coating for our patented contoured plates and air gap technology, as it is super hard-wearing (meaning they stay perfectly formed) and gives the most even heat distribution across the plate surface.
The unique patented contoured plates have a clever 'S curved' profile and a protective air gap between them. This gives just enough tension to beautifully smooth the hair without compressing it, reducing the pull/tension by 50% compared to conventional straighteners. It also reduces direct heat contact, meaning you'll notice hair is cooler-to-the-touch immediately after styling.
KEEO Genius delivers beautiful, smooth, healthy-looking hair results; the effortless glide can mean you pass rapidly through the hair. One pass is usually enough, but try slowing down your speed until you get the desired finish you are after.
Yes, KEEO Genius is dual voltage 230V 110V. Currently we only stock with a UK plug, so country-specific power adaptors are required outside of the UK.
At the moment, KEEO only ships within the UK, but international shipping options may be considered in the future.
Yes, KEEO offers a 30-day risk-free trial, allowing you to return the straighteners within 30 days for a full refund.
Please contact customer service at support@keeohair.com to discuss the issue you are having and arrange a collection if required.
