TERMS & CONDITIONS

Effective Date: [Insert Date]

These Terms & Conditions ("Terms") govern participation in the KEEO Professional, Creator & Affiliate Programme ("Programme"). By applying to or participating in the Programme, you ("Partner", "Affiliate" or "Professional Partner") agree to be bound by these Terms.

KEEO Hair ("KEEO", "we", "our" or "us") reserves the right to operate, amend and manage the Programme at its sole discretion.

1. PROGRAMME OVERVIEW

The KEEO Programme is designed for approved salons, hairstylists, creators, educators, publishers and selected partners who wish to promote KEEO products and participate in professional pricing, referral, affiliate and promotional opportunities.

Participation does not create an employment, agency, franchise or exclusive commercial relationship between KEEO and any participant.

2. ELIGIBILITY & APPLICATION

2.1 Applicants must be aged 18 years or over.

2.2 Programme access is available only to approved applicants.

2.3 KEEO may request supporting information including but not limited to:

• Salon or business name
• Trading address
• Website or booking links
• Social media profiles
• Professional credentials
• Contact information
• Payment details where applicable

2.4 Submission of an application does not guarantee acceptance.

2.5 KEEO reserves the right to approve, decline, suspend or remove any application or partner at its sole discretion and without obligation to provide detailed reasoning.

3. PROFESSIONAL ACCESS & PARTNER STATUS

3.1 Professional pricing, trial access and enhanced partner benefits are privileges extended by KEEO and do not constitute wholesale, resale or distribution rights.

3.2 Partner status is non-transferable and may not be shared, assigned or sold.

3.3 KEEO reserves the right to review partner status periodically and amend or withdraw access where appropriate.

4. TRY BEFORE YOU BUY (TBYB) & PROFESSIONAL TRIAL ACCESS

4.1 Selected Professional Partners may be offered access to KEEO's Try Before You Buy ("TBYB") programme.

4.2 TBYB access is available solely at KEEO's discretion and may be withdrawn or amended at any time.

4.3 Participation may require:

• Card authorisation
• Identity or business verification
• Manual approval by KEEO

4.4 Unless otherwise agreed in writing, one trial unit is permitted per approved partner.

4.5 Trial products are supplied for genuine professional assessment and evaluation only.

4.6 Trial products remain subject to KEEO ownership and programme conditions during the trial period.

4.7 The trial period is thirty (30) days from confirmed delivery unless otherwise agreed.

4.8 At the conclusion of the trial period:

• a) The partner may retain the product and will be automatically charged the agreed Professional Partner purchase price; or
• b) The product must be returned within the specified return period.

4.9 Where return is elected:

• Product must be returned in acceptable condition
• Excessive damage, misuse or missing items may invalidate return approval
• KEEO reserves the right to inspect returned products before acceptance

4.10 KEEO reserves the right to refuse future TBYB participation where misuse, excessive returns, abuse or failed payment occurs.

4.11 Failed card authorisation or unsuccessful payment collection may result in suspension of partner privileges and recovery action where necessary.

5. PROFESSIONAL PRICING

5.1 Professional pricing and partner discounts are:

• Non-transferable
• Personal to approved partners
• Not available for resale or redistribution

5.2 Professional pricing may not be combined with unauthorised offers, discount stacking or third-party resale activity.

5.3 KEEO reserves the right to amend, suspend or withdraw professional pricing at any time.

6. COMMISSION STRUCTURES

6.1 Commission is payable on completed, validated and non-returned orders only.

6.2 Commission is calculated on the qualifying transaction value after:

• Discounts
• Refunds
• Returns
• Cancellations
• Taxes where applicable

6.3 Estimated earnings, example commission values and promotional illustrations are indicative only and do not constitute guaranteed earnings.

6.4 KEEO reserves the right to review and approve all commission arrangements.

7. PROFESSIONAL PARTNER COMMISSION

Professional Partner commissions may operate on a tiered structure.

Tier 1 – 1–5 monthly sales: 15% standard commission. Up to 20% with Active Creator bonus.

Tier 2 – 6–19 monthly sales: 17.5% standard commission. Up to 22.5% with Active Creator bonus.

Tier 3 – 20+ monthly sales: 20% standard commission. Up to 25% with Active Creator bonus.

Commission examples are illustrative only and may vary depending on:

• Promotional pricing
• Product mix
• Active offers
• Discount mechanics
• Campaign periods
• Commercial conditions

Active Creator or Hair Health Advocate bonuses remain entirely at KEEO's discretion and may be amended, paused or withdrawn.

8. PLATFORM-SPECIFIC COMMISSION

8.1 LTK Creators

LTK creator commission currently operates at a fixed 12% commission rate unless otherwise agreed directly with KEEO.

LTK commissions remain subject to:

• LTK attribution rules
• Platform validation
• Eligible completed sales

8.2 Webgains & Publisher Networks

Webgains and publisher commissions are variable. Commission levels may differ depending on:

• Publisher type
• Traffic source
• Partnership category
• Commercial negotiation
• Campaign activity

Publisher participation and rates remain subject to KEEO approval. KEEO reserves the right to approve or reject publishers, amend commission rates, exclude publisher types, restrict coupon or cashback traffic, remove publisher access, and modify campaign participation.

9. PROMOTIONAL PERIODS & DISCOUNT IMPACT

9.1 KEEO regularly operates promotional campaigns, discount periods and seasonal offers.

9.2 Promotional pricing, stacked offers, client discount codes and campaign mechanics may materially affect commission values and payout amounts.

9.3 Client-facing promotional activity may include:

• Public promotions
• Private-access offers
• Affiliate discount codes
• Seasonal campaigns
• GWP or bundle mechanics

9.4 Commission calculations during promotional periods may therefore differ from standard examples or estimated earnings.

9.5 KEEO retains full discretion regarding promotional mechanics, commissionable values, offer combinations and commercial treatment during campaigns.

10. PAYMENT TERMS

10.1 Commission is paid monthly subject to platform validation and approval.

10.2 KEEO reserves the right to delay payment pending fraud checks, reverse commissions, and hold disputed transactions.

10.3 Fraudulent, refunded or duplicate transactions are non-commissionable.

11. SELF-PURCHASES & FRAUD PREVENTION

Partners may not:

• Purchase through their own links or codes unless expressly authorised
• Generate artificial orders
• Use duplicate accounts
• Encourage fraudulent activity
• Manipulate attribution systems

KEEO reserves the right to cancel commissions and remove participation where abuse is suspected.

12. BRAND GUIDELINES & CLAIMS

12.1 Partners must represent KEEO accurately and professionally.

12.2 Partners may only use approved claims, assets and messaging where supplied.

12.3 Partners may not make:

• Medical claims
• Unsubstantiated scientific claims
• Misleading performance statements
• "Damage-free" or similar absolute claims unless approved

12.4 All partners are responsible for complying with applicable advertising regulations including ASA (UK), FTC (US), and relevant local regulations.

12.5 Appropriate disclosure such as #ad or affiliate disclosure must be used where required.

13. ADVERTISING & RESTRICTIONS

Partners may not without written approval:

• Bid on KEEO brand search terms
• Run misleading paid advertising
• Operate unauthorised coupon activity
• Impersonate KEEO
• Spam or mass-message consumers
• Publish false or manipulated reviews

KEEO may remove or suspend participation for non-compliant activity.

14. CONTENT & INTELLECTUAL PROPERTY

14.1 All KEEO intellectual property remains owned by KEEO.

14.2 Approved partners may use KEEO assets solely for authorised promotional purposes.

14.3 By creating and publishing KEEO-related content, partners grant KEEO a worldwide, royalty-free, non-exclusive licence to repost, share, edit, advertise, publish and promote such content across KEEO-owned marketing channels.

14.4 KEEO is not obliged to use or credit submitted content.

15. RESALE & MARKETPLACE RESTRICTIONS

KEEO products purchased through professional or partner pricing may not be resold through:

• Amazon
• eBay
• TikTok Shop
• Facebook Marketplace
• Vinted
• Third-party marketplaces
• Unauthorised retail channels

without prior written consent.

16. PROGRAMME TERMINATION

KEEO may suspend or terminate participation at any time where terms are breached, brand misuse occurs, activity is misleading, fraud is suspected, behaviour risks brand reputation, or participation becomes inactive or commercially unsuitable.

Partners may terminate participation at any time via written notice.

17. PROGRAMME CHANGES

KEEO reserves the right to amend programme structure, benefits, commission rates, promotional mechanics, partner categories and these Terms & Conditions. Updated Terms will be published on the KEEO website.

18. NO GUARANTEED EARNINGS

Participation does not guarantee sales, traffic, revenue or commission earnings. Individual results vary.

19. LIABILITY

To the fullest extent permitted by law, KEEO shall not be liable for indirect, consequential or commercial losses arising from participation in the Programme.

20. PRIVACY & DATA

Personal and business information supplied during application or participation will be handled in accordance with KEEO's Privacy Policy.

Where TBYB or payment authorisation is involved, payment information may be processed through approved third-party systems.

21. GOVERNING LAW

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.