MOVEMENT.
not force.
Every KEEO innovation is engineered to work with your hair, not against it-combining reduced mechanical tension with kinder approach to heat for healthier-looking styling.
Less Mechanical Tension
Independent laboratory testing shows KEEO Genius Pro applies up to 70% less mechanical tension than traditional flat plate styling tools.*
Kinder Heat
Traditional flat plates create continuous points of contact, increasing concentrated heat exposure during styling.
KEEO's patented contoured floating plates with engineered air gap, helping reduce continuous contact to promote kinder heat transfer with every glide.*
Traditional Flat Plate
KEEO Contoured plates
The industry perfected
flat plates.
We questioned them.
The industry perfected
flat plates.
We questioned them.
Rather than refining the same approach, KEEO re-engineered the way styling tools interact with the hair-reducing unnecessary mechanical tension while delivering kinder heat.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Tension Control
Tension Control
Tension control personalises every glide to your hair type, helping reduce unnecessary pulling & mechanical stress.
Intelligent Heat
Intelligent Heat
Choose from three heat settings for your hair type, while contoured floating plates provide kinder heat transfer with every glide
Auto Hibernation
Auto Hibernation
Designed to switch off automatically after inactivity, bringing peace of mind to every styling routine.
360° Swivel Cord
360° Swivel Cord
Designed to move naturally with every styling angle, helping you style comfortably with complete freedom of movement.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Tension Control
Tension Control
Tension control personalises every glide to your hair type, helping reduce unnecessary pulling & mechanical stress.
Intelligent Heat
Intelligent Heat
Choose from three heat settings for your hair type, while contoured floating plates provide kinder heat transfer with every glide
Auto Hibernation
Auto Hibernation
Designed to switch off automatically after inactivity, bringing peace of mind to every styling routine.
360° Swivel Cord
360° Swivel Cord
Designed to move naturally with every styling angle, helping you style comfortably with complete freedom of movement.
Contoured Plates
Contoured Plates
Designed to flow with your hair. Cushioning every glide for Healthier-looking hair.
Tension Control
Tension Control
Tension control personalises every glide to your hair type, helping reduce unnecessary pulling & mechanical stress.
Intelligent Heat
Intelligent Heat
Choose from three heat settings for your hair type, while contoured floating plates provide kinder heat transfer with every glide
Auto Hibernation
Auto Hibernation
Designed to switch off automatically after inactivity, bringing peace of mind to every styling routine.
360° Swivel Cord
360° Swivel Cord
Designed to move naturally with every styling angle, helping you style comfortably with complete freedom of movement.
Meet the experts
Understanding how hair behaves is just as important as understanding how to style it. Kate shares the science behind healthier-looking hair and explains why reducing unnecessary mechanical tension can make all the difference.
After helping transform the styling industry once before, Alfredo & KEEO co-founders set out to rethink it again. Discover why KEEO challenges traditional flat plate styling with a completely different philosophy.
From celebrity stylists to independent salons, more professionals are choosing a healthier approach to styling with KEEO.
Healthier-Looking Hair with every glide
KEEO Genius Pro +
Engineered aroundmovement, not force.
Revolutionary patented contoured plates work with your hair, not against it, helping create healthier-looking hair with every glide.
- Patented Contoured Plates
- Intelligent Heat & Tension
- Up to 70% Less Mechanical Tension
- Trichologist Approved
2 year warranty
Yes, KEEO Genius Pro+ is the world's kindest hair straightener, so it is gentle even on the finest and most delicate hair. And because it reduces tension and compression by 70%, it won’t flatten the life out of your hair, leaving it feeling fuller while beautifully smooth.
Yes, KEEO Genius Pro+ is brilliant on all hair types. Ensure you brush the hair before styling, style in smaller sections, and pass the styler slowly over each section. Due to 70% less tension, you may find the styler naturally wants to pass very quickly, so slowing down your speed will allow the plates to do their work. You'll get beautifully smooth hair.
Yes, the KEEO Genius Pro+ is designed to work effectively on various hair types, including frizzy hair. Its contoured plates and air gap design help reduce tension and minimize frizz, leaving your hair smoother and healthier.
Yes. In addition to straightening, KEEO Genius Pro+ is great for waves and curls. In fact, the plates and less tension make curling easy, bouncy and long-lasting.
The KEEO Pro gives you the choice of three heat settings: 190°C, 200°C, and 210°C, so you can tailor styling to your individual hair needs.
In both tools, our unique contoured plates and protective air gap ensure heat isn’t forced into the hair, unlike flat-plate styling, leaving strands cooler to the touch even compared to stylers working at lower temperatures.
Titanium is an ideal coating for our patented contoured plates and air gap technology, as it is super hard-wearing (meaning they stay perfectly formed) and gives the most even heat distribution across the plate surface.
The unique patented contoured plates have a clever 'S curved' profile and a protective air gap between them. This gives just enough tension to beautifully smooth the hair without compressing it, reducing the pull/tension by 70% compared to conventional straighteners. It also reduces direct heat contact, meaning you'll notice hair is cooler-to-the-touch immediately after styling.
KEEO Genius Pro+ delivers beautiful, smooth, healthy-looking hair results; the effortless glide can mean you pass rapidly through the hair. One pass is usually enough, but try slowing down your speed until you get the desired finish you are after.
Yes, KEEO Genius Pro+ is dual voltage 230V 110V. Currently we only stock with a UK plug, so country-specific power adaptors are required outside of the UK.
At the moment, KEEO ships to select locations internationally, please check at shipping, currently we only have a UK plug so an adaptor would be required.
Yes, KEEO offers a 30-day risk-free trial, allowing you to return the straighteners within 30 days for a full refund.
Please contact customer service at support@keeohair.com to discuss the issue you are having and arrange a collection if required.
Healthier Looking Hair
After 3 months of use, 92% felt the condition of their hair had improved.
The Preferred Choice
After 3 months of use, 89% preferred KEEO over their current styling tool.
The Perfect Glide
After 3 months of use, 85% agreed KEEO glided effortlessly through their hair.
