✓ Cushioned plates for smooth styling with 70% less tension.
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Hair health-first straightener with contoured plates and adjustable heat & tension – gentle on every hair type, especially fine or fragile strands.
✓ Up to 70% less tension – kinder, less breakage & frizz
✓ Adjustable heat & tension – personalised for your hair
✓ Contoured plates - it doesn't pull your hair, just glides effortlessly
✓ Trichologist approved - healthier looking hair in 30 days
Custom Heat
Custom tension
2-year warranty
Contoured plates
30 day risk free trial
Free Heat Mat
Andrea L | KEEO Genius User
Tracey J | KEEO Genius User
Sabreena B | KEEO Genius User
KEEO Genius Pro+ is the pnly styling tool on the planet with both heat and tension control. Its patented contoured plates with a protective air gap reduce tension by up to 70%, allowing hair to glide smoothly without tugging, pulling, or crushing the cuticle. This results in less breakage, frizz, and thinning, while maintaining your hair’s natural strength and shine. Gentle on every hair type, especially fine or fragile strands.
“Heat isn’t the only villain in hair damage — mechanical stress, like pulling and over-clamping, is just as harmful. The Genius Pro+ was designed not just to style hair, but to protect it.”
— Kate Holden, Trichologist
Need personalised styling guidance? Discover how to use KEEO for fine, wavy, or curly hair.
For best results, always use nice neat sections working your way from the bottom to the top of your head towards the parting and crown.
For more body when straightening, move KEEO Genius in a soft arc from the roots towards the ends.
Turn or flick? To turn the ends under, rotate the straightener towards your head as you approach the ends. For an outward curl, rotate the straightener away from your head.
For soft curls, section an inch of hair, place it in the straightener, turn it 90°, and slowly glide to the ends.
Waves & texture on the agenda? Do the same as curls, but turn KEEO Genius 90° in the opposite direction halfway down the hair. Gently break up the hair either using your fingers or with a wide-tooth comb.
Note: Ships with a UK plug but can be used globally with an adapter.
Download a PDF copy of the instruction manual here
Discover the KEEO Genius difference with total peace of mind. You can try your purchase at home for 30 days, and if it doesn’t fully meet your expectations, you are entitled to a full refund. Here’s how to proceed:
Process your return request easily through our returns portal. Simply enter your order number and email, and follow the straightforward steps to initiate your return.
Once your return is initiated, we will provide you with instructions on how and where to send your package. Please ensure that items are returned in good condition within 30 days of receipt.
After we receive and inspect your returned product, we will notify you. Your refund will be processed to your original payment method within 10 business days.
KEEO ships from Bristol, UK with DPD. Deliveries to the UK should arrive within 2 working days. For more information, click here. KEEO products ship with a UK plug, that is dual voltage, so your product can be used globally with an adaptor.
At this time, we do not currently support APO/FPO/DPO and PO Box address shipping. Stay tuned for when these additional delivery services are available.
If you receive products from KEEOhair.com that do not meet your expectations, please return your item in the same condition that you received it, unused, or gently used, and in its original packaging within 30 days of purchase for a full refund. Kindly note that, shipping fees are not refunded if the order is returned unless there is a defect with the product covered by warranty. For more information, click here.
The KEEO Genius includes a 2-year warranty, commencing from the date of purchase. The warranty is issued against mechanical and electrical defects.
Take our 2-minute Hair Health Quiz - created with trichologist Kate Holden Take our 2-minute Hair Health Quiz - created with trichologist Kate Holden - to discover the best tension and heat settings for your hair type, condition, and styling goals.
TAKE HAIR HEALTH QUIZ
✓ Cushioned plates for smooth styling with 70% less tension.
✓ Fuller. Shinier. More movement - hair that finally feels alive.
✓ Hair feels softer, healthier - with noticeably fewer split ends and breakage.
Custom Tension
Tension causes breakage, frizz, and hair fall - and most tools are full of it. KEEO Pro+ is the only tool with custom tension control. Up to 70% less tension. No clamping. Just healthier hair, one glide at a time.
Custom Heat
KEEO Pro+ gives you 3 smart heat settings. Smart-Glide plates run 10°C cooler to reduce stress. Contoured design means, even heat distribution, smoother styling with less damage.
Contoured Plates
Powered by patented smart glide plates which cushion the hair with every glide, for damage-free styling.
Hibernation Mode
Your tool automatically switches off after 35 minutes of inactivity. Less stress, more style.
360 Swivel Cord
The cord pivots to reach hard to reach areas of the hair, and eliminates tangle. Cord Length 2.7M for maximum versatility.
Yes, the KEEO Genius has been designed for maximum respect for the hair while giving easy, beautiful results. Its patented smart-glide reduces all the stresses needed to heat style your hair to a minimum. As the world's kindest hair straightener, it's gentle even on damaged hair. Using 50% less tension means you'll feel and even hear how gentle it is, with the hair gliding through from root to tip compared to the pull and 'crackle' you might experience with flat-plate styling. And hair is cooler to the touch after styling because KEEO Genius is set at an optimal heat and isn't forced into the hair in the same way as flat plates. It's still important to take care of damaged hair using the right shampoos and conditioners and avoiding over-processing with chemicals.
Yes, KEEO Genius is the world's kindest hair straightener, so it is gentle even on the finest and most delicate hair. And because it reduces tension and compression, it won’t flatten the life out of your hair, leaving it feeling fuller while beautifully smooth.
Yes, KEEO Genius is brilliant on all hair types. Ensure you brush the hair before styling, style in smaller sections, and pass the styler slowly over each section. Due to 50% less tension, you may find the styler naturally wants to pass very quickly, so slowing down your speed will allow the plates to do their work. You'll get beautifully smooth hair.
Yes, the KEEO Genius is designed to work effectively on various hair types, including frizzy hair. Its contoured plates and air gap design help reduce tension and minimize frizz, leaving your hair smoother and healthier.
Yes. In addition to straightening, KEEO Genius is great for waves and curls. In fact, the plates and less tension make curling easy, bouncy and long-lasting.
The Original KEEO is set at 195°C, which we believe is the optimum temperature to style dry hair - gentle enough for all hair types, while warm enough to create a lasting style.
The KEEO Pro gives you the choice of three heat settings: 190°C, 200°C, and 210°C, so you can tailor styling to your individual hair needs.
In both tools, our unique contoured plates and protective air gap ensure heat isn’t forced into the hair, unlike flat-plate styling, leaving strands cooler to the touch even compared to stylers working at lower temperatures.
Titanium is an ideal coating for our patented contoured plates and air gap technology, as it is super hard-wearing (meaning they stay perfectly formed) and gives the most even heat distribution across the plate surface.
The unique patented contoured plates have a clever 'S curved' profile and a protective air gap between them. This gives just enough tension to beautifully smooth the hair without compressing it, reducing the pull/tension by 50% compared to conventional straighteners. It also reduces direct heat contact, meaning you'll notice hair is cooler-to-the-touch immediately after styling.
KEEO Genius delivers beautiful, smooth, healthy-looking hair results; the effortless glide can mean you pass rapidly through the hair. One pass is usually enough, but try slowing down your speed until you get the desired finish you are after.
Yes, KEEO Genius is dual voltage 230V 110V. Currently we only stock with a UK plug, so country-specific power adaptors are required outside of the UK.
At the moment, KEEO only ships within the UK, but international shipping options may be considered in the future.
Yes, KEEO offers a 30-day risk-free trial, allowing you to return the straighteners within 30 days for a full refund.
Please contact customer service at support@keeohair.com to discuss the issue you are having and arrange a collection if required.