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ALFREDO DE BENEDICTIS FOUNDER | HAIRSTYLIST

Alfredo De Benedictis is an Italian-British hair stylist and salon owner with over 40 years of experience. Since 1989, his passion for innovation has led him to create groundbreaking hair tools that minimize stress on the hair while delivering flawless results. From the iconic Rootpermer and Wellformer of the ’90s to the global hit Babyliss Curl Secret, Alfredo’s mission remains the same—developing tools that protect hair health without compromising style.
Fine hair is more vulnerable to damage - from heat, from tension, and from age. And women experiencing perimenopause and menopause, who may already be experiencing hair loss or thinning, are struggling with how to style their hair without exacerbating the problem.
Straightening your hair can make it look sleek and professional, but it can also cause thinning and make it fall flat more quickly.
So, how can you get the sleek yet volumised locks you dream of without causing further damage or volume loss?
The key is to use a gentler hair straightener for fragile hair. One that requires fewer passes, has lower heat settings and minimises tension.
In this blog, we’ll explain why fine hair requires extra care, outline some common mistakes made when straightening fine hair, and advise which features to look for when choosing the best straightener for your fine hair.
Why not check out our recent results helping women across the UK (and beyond)
Fine hair requires a different type of straightener because it can be more fragile and it falls flat more quickly.
Let’s look at that statement a little deeper:
However, since fine hair has a smaller diameter and fewer cuticle layers to protect the shaft, heat penetrates faster and can do more damage in a short time.
It is also more vulnerable to breakage from tension caused by clamping and multiple passes on the same area.
The most important features in a hair straightener for fine hair are as follows:
Look for a straightener such as the KEEO Genius Pro +, which ticks all of these boxes.
The best features for reducing damage are less tension, lower heat, and less direct heat exposure.
Gentler styling protects fragile hair with less pulling and reduced heat exposure, helping it stay healthy and gorgeous.
The KEEO Genius Pro + offers several of the features we have determined are most suitable for fine and fragile hair.
Its adjustable heat and tension put you in control. The contoured plates and patented air gap technology combine to offer a smoother glide, fewer passes, and less stress during styling.
Whether you straighten your fine hair daily or just for special occasions, you want a tool that protects and improves the look and feel of your strands.
Prioritise gentle styling with less tension and heat, while adding volume that doesn’t fall flat five minutes later.
The best straighteners to achieve this are:
So, if you want your hair to once again be your crowning glory, invest in a gentler tool such as the KEEO Genius Pro +, which offers a kinder styling experience.
The best temperature for fine hair is 120–150 °C (250– 300°F), but you should also take into account your specific hair type and condition. You can take our heat and tension quiz to find your tension and heat match.
Yes, the combination of heat and tension from traditional hair straighteners can increase fine hair damage, increasing shedding and breakage, while making hair look limp and lifeless.
Yes, there are a couple of reasons why ceramic straighteners are considered the best option for fine and fragile hair, including:
Traditional straighteners clamp hair and hair and drag it down. Fine hair lacks the structural integrity to resist gravity so it is more prone to falling flat.
The heat flattens the hair cuticle and strips moisture, which can also cause frizz and flyaways. Fine hair doesn’t hold a style as well as thicker hair without the right products - the wrong ones will weigh hair down and flatten it even quicker.
To straighten fine hair without damaging it:
Yes, KEEO was developed using patented technology specifically to offer a more gentle straightening experience. The air gap, contoured ceramic plates, adjustable heat and tension control enable a smoother glide with fewer passes and up to 70% less tension.

