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ALFREDO DE BENEDICTIS FOUNDER | HAIRSTYLIST

Alfredo De Benedictis is an Italian-British hair stylist and salon owner with over 40 years of experience. Since 1989, his passion for innovation has led him to create groundbreaking hair tools that minimize stress on the hair while delivering flawless results. From the iconic Rootpermer and Wellformer of the ’90s to the global hit Babyliss Curl Secret, Alfredo’s mission remains the same—developing tools that protect hair health without compromising style.
For a big occasion, your hair should be your crowning glory. But what if you’re struggling to style it? Don’t worry, help is at hand! This is our quick guide to cute styles and sophisticated ‘dos you can achieve at home with your trusty KEEO straighteners. We’ve tailored different sections to common hair types, and included a few pro tips and product recommendations for serious staying power.
So, let’s get started.
Weddings, proms, and parties where you want to feel special - there is no shortage of occasions where we want to look our best, and have our style last all night.
You should match the occasion to your hair type, length, and texture to choose an appropriate style that will look fantastic on you.
Your choices fall into three categories: up, down, or a combination.
Popular styles include low buns, S-waves, barrel curls, elevated ponytails, face-framing, and glass-smooth hair.
We’ve previously offered advice on hairstyles for the bride and bridesmaids, but what if you’re a guest?
Avoid flowers and too much decoration so you aren’t mistaken for one of the wedding party. That said, if you wear a hat or a fascinator at the ceremony, you need a simple style that allows you to remove it easily for the reception.
Low chignons, a polished ponytail, or half up with face-framing tendrils fit the bill.
Prom can be a magical night. The celebration of your time at high school is your chance to shine and leave your classmates with a lasting impression.
The perfect prom hairstyles elevate your look by combining movement with ‘dance-proof’ hold.
Up-dos with pixie tendrils, mermaid waves, or high ponies with glass-hair roots are trendy yet timeless. Pretty styles that put the focus on your face and outfit, they can all be achieved with a good styling tool.
For parties and nights out, you can afford to go a little more left field. Depending on the venue’s dress code and your outfit, you can opt for ‘put-together’ or cute and quirky.
Mini braids, space buns, glossy straight with bevelled ends, or a deep-side-part - anything goes.
Top Tip: Always consider your neckline when selecting a hairstyle.
Your hair type and length will dictate which styles will work best for you.
For example, some styles rely on the hair having texture and volume, while others work better on one-length hair.
If you have thick hair, you want to control it and make it look polished rather than bulky.
A simple centre parting shows off your fullness, while a side parting creates drama. A sleek braided pony, a low bun, or smooth S-waves with wide sections will all hold their style well.
@chrisstylesmaihair ⬇️ HAIR TIPS YOU NEED TO KNOW! When working with thick hair, some tips that you should incorporate into your styling are: - Always use cream to get a smooth finish! @moroccanoil smoothing cream. - Splitting the ponytail into 2. Use the first ponytail as the base and the second to detail. - Keep the hair as condensed as possible. Keeping the bun smaller gives a more modern look. - Use long U PINS instead of Bobby pins to hold together thick hair. Use U PINS to secure your the base. Then use 1.5inch Bobby pins to secure in between. - Tie off the ends with an elastic to hold the hairs together. Tuck this behind the bun and use U PIN to secure. #hairstyle#hairtips#hairtutorial#hairvideo#hairhacks#hairtipsandtricks#bridestobe#voguebride#voguebrides#modernbride#bridalhair#weddingtiktok#weddingday#sydneyhairstylist#hairbun#trendyhair#viralhairstyle#viralhairtrend ♬ Da Girls (Girls Mix) [feat. Lola Brooke & Lady London] - Ciara & Lola Brooke & Lady London
Tip: Thick hair may require a higher styling temperature setting. Use fewer passes and finish with a lightweight oil just on the ends.
With long hair, you are spoilt for choice. Put all your hair up in a chic chignon or high ponytail, try a twisted half-up-do, or opt for bounty curls or bombshell waves.
Alternatively, ‘glass hair’ is timelessly elegant.
Tips: Long hair typically requires sectioning to style evenly. If you opt for pin-curls, allow them to cool fully before micro-misting with hairspray and loosening with your fingers.
You might think short hair isn’t as versatile as longer lengths, but you’d be wrong. Mini braids, tousling, bevelled bob ends, waves, loose curls, back-combing for volume at the crown, and adding hair jewellery and accessories are all ways to elevate short hair for a special occasion.
Tips: Divide into micro-sections, use a low heat, and bevel rather than curl.
Fine hair can look thin and struggle to maintain gloss and volume while minimising frizz.
Lifting your crown half-up, soft waves with straight ends, and mini braids can help your hair look fuller and add interest.
@ashleyericksonbeauty This has to be the EASIEST and CUTEST hairstyle 📢 If you have fine or thin hair, you NEED to watch this 😍😍 . . #hairreels #daytwohair #daytwohairstyles #reelhair #finehair #thinhair #hairideas #easyhairstyles #hairaccessories #haircut #haircolor #hairideas #hairvideos #hairlove #hairgoals #easyhairstyles #allthewayuphair #haircliphairstyles #easyhairtutorial #hairfordummies #hair #hairtrends ♬ original sound - ashleyericksonbeauty
Tips: Use a heat protectant that incorporates a light volumiser, over-direct for root lift, and avoid heavy oils.
We hope this quick guide has given you some hairstyle ideas to try out for your next big event. Remember, the perfect look involves marrying the occasion to your hair type and length, while envisioning the finished result.
And if you want your style to last, you need to do the preparation and be ready to make any necessary touch-ups at the venue.
As we head into winter and the party season, why not try out some of these hairstyles using your KEEO straightener? We love to see the fabulous looks you’ve achieved, so please don’t hesitate to drop us a line.
If you are rocking a sleek style in a high-humidity environment, such as a destination wedding or a special night on holiday, the last thing you want is frizz to ruin your look.
Follow these steps to minimize frizzy hair:
Usually, a lower temperature of around 120–150°C (250–300°F) is recommended for fine or damaged hair, whereas thicker hair may need a higher temperature of around 190–230°C (375–450°F) to style it effectively. You should always start from the lowest temperature and work your way up rather than go in hot and risk damage to your hair.
Absolutely, the KEEO Genius Pro+ Straightener will enable you to create mermaid waves, vintage ringlets or romantic modern curls quickly and with minimal tension.
Keep a compact brush or comb in your purse, and a small can of hair spray, or texture spray for fast touch-ups. Hairgrips can also help tame any flyaways that have come loose.
No, although you may describe your hair as ‘frizzy’, it is not a hair type. Frizzy refers to the condition of your hair and how unruly and dry it is. Frizz is essentially hair that lacks moisture and becomes misaligned due to various factors, including humidity, hair health, and styling. Some hair types are more prone to frizz, but it can affect anyone.
Hair type and scalp type are crucial for overall hair health, but healthy hair starts with the scalp. The type and health of your scalp directly influence the type and condition of your hair, so understanding your scalp type is arguably more important.